Doah Kwon

Do “ah.” When do you say “ah”? Whenever I design and come up with solutions, I am like, “AH! I got this!”


Brand Identity
1.  A24
2. Noguchi Museum
3. Tulsa
3. The Carter Center
4. Tadao Ando
5. Jet Setter

UIUX
1. Baskit
2. Runmill
3. Fodo

About

Archive






Baskit



UIUX, Brand Identity

Farmers Markets are an important link in the sale of agricultural products worldwide. They contribute significantly to increasing the number of people who want fresh, niche, and local food, which is also known as "food less traveled.”

Baskit is an app that lists the local suppliers that participate in the farmers market near you and allows you to order items without having to go in person.




























KEY FEATURES









COLOR PALETTE 











NAMING
















USER FLOW



























It’s important to note that farmers markets started popping up
because of a demand for fresh, locally-grown ingredients.
Getting seasonal items all year round from specialized markets.
– Thekitchn















PROBLEM


Shoppers want better access to Farmers Market.

CHALLENGE


Is there a way to make the Farmers Market experience more accessible? Can we leverage technology to expand the scope of farmers market for both suppliers and shoppers?





GOAL

1. Help users get fresh and niche items without having to go the market in person.
2. Reflect the experience of shopping at the Farmers Market
3. Encourage users to get exposed to a wider variety of foods.











SOLUTION

Baskit is an app that lists the local suppliers that participate in the farmers market near you and allows you to order items without having to go in-person.








1. Offer recommendations that users can explore.

Shows the list of recommendations of the markets, stores, and items. Users can easily discover markets with the information when the markets are open and explore niche seasonal items. 






2. Provide Information


Contain the information users are looking for and display UIs in an engaging and clear way. Users can get real time updates on the availability of the items.













EXPERIENCE PRINCIPLES



Accessibility


Focus on the discovery of farmers and products. Users want to get faster and easier access to the items.

Clear Hierarchy

Easy to onboard shoppers, farmers, and delivery man. Users don’t want to spend too much time and effort to get started.

Simplicity & Consistency

Simple and minimalistic design that prevents clutter. Users don’t want to be overloaded with too much information.















USER TESTING


I’ve conducted interviews with a wide range of interviewees from different fields to gain insights of the broader users considering the fact that the shopping experience and behaviors differ among the people.










“As a chef, I rely heavily on fresh produce and Baskit is going to make my life 50x easier.”

- Gavin, Chef



“I work a busy schedule and late nights which limits my aviliablity for the farmers maket. However, Baskit allows me to shop at the markets without compromising on my schedule.”


- Kush, Engineer




“Baskit’s easy to use interface makes it seamless for me to expand the number of the farmers markets I shop from.”

- Anushka, Manager

















USER JOURNEY














INFORMATION ARCHITECTURE















EXPERIENCE PRINCIPLES