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Gramercy Park

Visual Identity
2022
Gramercy Park is the name of a neighborhood in lower Manhattan, as well as the literal park in its center; it’s a small fenced-in area that requires a key to enter. Since the park is only for those who have the keys, I’ve incorporated a key image into the logo. Also, inspired by the block of the park, I used rectangles throughout the brand to strengthen the brand identity.



















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