Gramercy Park

Brand Identity 2021

Gramercy Park is the name of a neighborhood in lower Manhattan, as well as the literal park in its center; it’s a small fenced-in area that requires a key to enter. Since the park is only for those who have the keys, I’ve incorporated a key image into the logo. Also, inspired by the block of the park, I used rectangles throughout the brand to strengthen the brand identity.

©2022 Doah Kwon