Doah Kwon

Do “ah.” When do you say “ah”? Whenever I design and come up with solutions, I am like, “AH! I got this!”

Brand Identity
1.  A24
2. Noguchi Museum
3. The Carter Center
4. Tadao Ando
5. Jet Setter
6. Bodega

1. Baskit
2. Runmill
3. Fodo




Brand Identity, Type Design 2022

A24 is a film production company that produces trailers which provide a sneak peek into a film's story without revealing too much or intentionally misleading viewers about the plot. I created a custom typography that starts from narrow lines and gradually widens, representing the moment when the audience discovers the story of the movie. The rebranding has managed to capture the essence of their approach to movies by employing typography that symbolizes the transition from the unknown to the revealed.