Recognition: - TDC 69th (Certificate of Typographic Excellence) - Communication Arts (Typographic Excellence)
A24 is a film production company that produces trailers which provide a sneak peek into a film's story without revealing too much or intentionally misleading viewers about the plot. I created a custom typography that starts from narrow lines and gradually widens, representing the moment when the audience discovers the story of the movie. The rebranding has managed to capture the essence of the approach to movies by employing typography that symbolizes the transition from the unknown to the revealed.
The A24 interactive billboard captures the essence of the rebranding by symbolizing the transition from the unknown to the revealed.
The billboard initially appears static with custom typography and a color scheme inspired by the A24 film. As a person passes by, the screen widens to reveal a sneak peek of the movie's trailer, representing the gradual unveiling of the story.