Doah Kwon

NYC based designer. Currently at Wolff Olins and previously designing with Pentagram.

Brand Identity
1.  A24
2. Noguchi Museum
3. Tulsa
3. The Carter Center
4. Tadao Ando
5. Jet Setter

1. Baskit
2. Runmill
3. Fodo




Brand Identity 2023

Tulsa has a diverse and eclectic repertoire that includes both classic and contemporary ballet performances. It is known for its innovative and original productions that blend classical technique with modern styles.

The visual identity reflects the company's mission of pushing the boundaries of what is possible in ballet with a visual identity that celebrates the movement and energy of ballet while leveraging technology to create immersive experiences that capture the movements of figures.


Created a systematic way of creating movements using codes.


The gradient applied in typography shows color shifting and blending together, creating a sense of motion and energy. This represent the transition from one emotion to another, just as the movements of the dancers convey a range of emotions.