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Tadao Andao

Exhibition Identity
2021


AWARD
- Type Directors Club 68th
  (Certificate of Typographic Excellence)
Custom wordmark and typeface for Tadao Ando. Based on his geometric and angular works, I tried to reflect his architecture in the typeface so put emphasis on negative space. I was inspired by geometric shapes within the architecture such as triangles, diamonds, and rectangles, and encompassed the shapes into the design applications. As Tadao Ando’s works are achromatic color, I used colors that remind the audience of concrete colors.
































@DOAHKWON