Doah Kwon

Do “ah.” When do you say “ah”? Whenever I design and come up with solutions, I am like, “AH! I got this!”


Brand Identity
1.  A24
2. Noguchi Museum
3. Tulsa
3. The Carter Center
4. Tadao Ando
5. Jet Setter

UIUX
1. Baskit
2. Runmill
3. Fodo

About

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Tadao Ando

Brand Identity 2022



Recognition:
- TDC 68th (Certificate of Typographic Excellence)


Custom wordmark and typeface for Tadao Ando. Based on his geometric and angular works, I tried to reflect his architecture in the typeface so put emphasis on negative space. I was inspired by geometric shapes within the architecture such as triangles, diamonds, and rectangles, and encompassed the shapes into the design applications. As Tadao Ando’s works are achromatic color, I used colors that remind the audience of concrete colors.