Doah Kwon

Doah is a designer at Google. Previously designing for Wolff Olins and Pentagram.


Brand Identity
1. HBR
2. A24
3. Noguchi Museum
4. Johnson&Johnson
5. Tulsa
6. The Carter Center
7. Tadao Ando
8. Jet Setter

UIUX
1. Baskit
2. Runmill
3. Fodo

About

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Tadao Ando

Brand Identity 2022



Recognition:
- TDC 68th (Certificate of Typographic Excellence)


Custom wordmark and typeface for Tadao Ando. Based on his geometric and angular works, I tried to reflect his architecture in the typeface so put emphasis on negative space. I was inspired by geometric shapes within the architecture such as triangles, diamonds, and rectangles, and encompassed the shapes into the design applications. As Tadao Ando’s works are achromatic color, I used colors that remind the audience of concrete colors.