Brand Identity

A bodega is a small owner-operated convenience store usually located on New York’s street corners. This bodega is both for humans and pets. Half of the items we sell are pet supplies while the other half are for humans. I also made half of the logo bold while the other half thin. The use of circular patterns and the colorful aesthetic of the Bodega is unconventional and encourages fun moments to the customers.

©2022 Doah Kwon