Noguchi Museum

Brand Identity 2022

The Noguchi Museum is a museum and sculpture garden in New York City, designed and created by the Japanese-American sculptor Isamu Noguchi. Known for his abstract and organic stone sculptures, Noguchi was inspired by more reduced form, focusing on abstract & modernist approaches to incite emotional reactions. I designed custom typefaces with geometric and organic form to show negative and positive shapes, leading to a minimal design in Noguchi’s works. The typeface also molds into abstract shapes, forming a complete aesthetic vision and simplicity.

©2022 Doah Kwon