Tadao Ando

Brand Identity 2022

- Type Directors Club 68th
  (Certificate of Typographic Excellence)

Custom wordmark and typeface for Tadao Ando. Based on his geometric and angular works, I tried to reflect his architecture in the typeface so put emphasis on negative space. I was inspired by geometric shapes within the architecture such as triangles, diamonds, and rectangles, and encompassed the shapes into the design applications. As Tadao Ando’s works are achromatic color, I used colors that remind the audience of concrete colors.

©2022 Doah Kwon